Concept
Same ranked shoppers. Your pair on a screen.
People who already battle the category see your design against the pack you have to beat — and pick.
Shoppers
New York shoppers who already rank.
Not a cold panel. They scan and battle products they already buy — build a personal ranking in your category — then answer your concept or open your box as the next pick in that same act.
SimulatedAs in the Dough app
Fit — ranked in category before your studyThen — concept or box as the next pick
Why this panel is different ↓How they answer
Two products. One pick. The same act every time.
They scan a product, battle two things in a category they know, and pick. Enough picks become a personal ranking. A study is not a different kind of person — it is that same choice, with your packs or your box as the pair.
- 01ScanA real SKU from the living catalog
- 02RankBattles stack into their list in category
- 03ChooseYour concept or box as the next pick
Why this panel is different
They already have a ranking in your category.
Everyday scans and battles build a personal list — products they’ve tried, ordered by how they actually choose. Fit for a study comes from that history. Then they pick your pair or open your box.
Box
Already rated products like yours.
We ship to Dough shoppers who’ve already chosen in similar categories. Preference after use — then whether they’d come back.
Where
New York — and we say so.
NYCFirst panel
They are in the city. When the panel grows past New York, the report will say where the answers came from. Until then this site says New York — because that is the truth.
When enough is enough
A handful of taps is not a result.
Concept bar
Under ten completed answers reads Not enough responses — not a pass, not a fail.
Standing
Everyday competition on a claimed product waits until the choices are thick enough to be a pattern.
Same floor as the report. Method →
One preference world
Brands and shoppers share the picks. Not the homepage.
Want these shoppers on your question?
Tell us the brand and the decision. A person reviews every request and writes back.